The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Igugu
Agency: FCB 1886 / Johannesburg
Client: Cell C Category: Consumer - Advertising - Campaign / Advertising - Campaign
Pedigree Give a Dog a Job
Agency: AMV BBDO / London
Client: MARS Petcare Category: Consumer - Advertising - Campaign / Advertising - Campaign
Read Better Stories
Agency: FCB New Zealand / Auckland
Client: Paper Plus Group Category: Consumer - Advertising - Campaign / Advertising - Campaign
Cable Effects
Agency: Grey / New York
Client: DirecTV Category: Consumer - Advertising - Campaign / Advertising - Campaign
Kimmy Schmidt
Agency: Ogilvy&Mather / Paris + Entreprise / Paris
Client: Netflix Category: Consumer - Advertising - Campaign / Advertising - Campaign
Award:
2016 Radio Merit Award
Agency:
FCB 1886 / Johannesburg
Client:
Cell C
Title:
Igugu
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Annual ID:
RA16021M
Award:
2016 Radio Merit Award
Agency:
AMV BBDO / London
Client:
MARS Petcare
Title:
Pedigree Give a Dog a Job
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Annual ID:
RA16022M
Award:
2016 Radio Merit Award
Agency:
FCB New Zealand / Auckland
Client:
Paper Plus Group
Title:
Read Better Stories
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Annual ID:
RA16023M
Award:
2016 Radio Merit Award
Agency:
Grey / New York
Client:
DirecTV
Title:
Cable Effects
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Annual ID:
RA16024M